- Number of visits 0
- Number of saves 4
- 1
Description
- Overview:
- Students look at the ways in which consumer frenzy develops around a particular product. They begin by brainstorming the characteristics that make a toy a "must-have" possession; and discuss and reflect on the "Tickle Me Elmo" phenomenon as an example of this sort of marketing occurrence. Students discuss the ethical issues associated with consumerism, and how they respond to "gotta have it" pressures from peers and the media. Students will demonstrate and understanding of the ways in which marketers use hype to sell products, an awareness of how consumers respond to marketing hype, and an awareness of the elements that make a product desirable.
- Subject:
- Business, Finance and Information Technology Education
- Level:
- Middle School
- Grades:
- Grade 6, Grade 7, Grade 8
- Material Type:
- Lesson Plan
- Time Required:
- Multiday
- Author:
- MediaSmarts
- Provider:
- MediaSmarts
- Date Added:
- 02/26/2019
- Media Format:
- Text/HTML
Comments
Evaluations
No evaluations yet.
1.Partial alignment by covering only the "...distinguishing claims that are supported by reasons and evidence from claims that are not." part of standard and should be considered as part of a unit that would address the standard
2. Has some assessment strategies that will measure student progress or mastery of the specified standards but needs additional formative strategies.
3. No assessment strategies have been indicated in the resource, so users should plan to add some type of assessment
4. This resource contains vocabulary and concepts at an appropriate level for the target audience and the visual elements (font, size, etc.) support content and activities.
5. This resource needs to include more support accommodations for learners with cognitive, developmental, or physical disabilities.