Defining Your Audience

Defining Your Audience

Ad Exec Quick Write

Opening

Imagine you are an advertising executive trying to create an ad for an expensive sports car. Bearing in mind that your target audience is modern American teenagers, write a response to the following questions.

  • What do you need to know about your target audience?
  • Why is it important to know your audience?
  • What are some potential misfires you could make by misreading your audience?
  • What are some qualities of modern American teenagers that you would try to appeal to?

 

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