There Are Moles in Sweet Potatoes? (AIG IRP)

Stage 1: Engage

Are sweet potatoes really sweet? Why do you say so? 

Your company has been hired by the Sweet Potatoes ARE Sweet company to determine the amount of sugar in sweet potatoes. The company wants to start a new media campaign to convince children to eat sweet potatoes because they ARE sweet.  As a researcher for your company, you are to determine the amount of sucrose in sweet potatoes and to then create an ad convincing kids to eat sweet potatoes because they ARE sweet.