Tailoring Your Argument

Tailoring Your Argument

Selling to Teens Quick Write

Opening

Imagine you are an advertiser, trying to pitch a product such as a soft drink, cell phone, or sneakers to your own generation (that is, teens in the United States). Of course, not all teenagers are the same, but as an advertiser, you will have to make some generalizations.

What are the main values and concerns that you will take into account? Complete the following sentence starters based on your impression of the majority of American teens.

  • Teens these days care most about . . .
  • Most of the time, teens today want . . .
  • Modern teenagers don’t want . . .
  • Teenagers want to be seen as . . .
  • Teenagers don’t want to be seen as . . .
  • Teenagers are likely to be convinced by . . .
  • Teenagers would never be convinced by . . .
  • Many teenagers know a lot about . . .
  • Many teenagers know very little about . . .

 

Class Discussion on Teens

Work Time

Share your responses with the class. What do you notice about your classmates’ impressions of teenagers?

Group Document Review

Work Time

Work with your group to look through the document your character wrote one more time. (Documents are available on the next page.)

Remember, you profiled your writer’s audience in Lesson 12 (review it if necessary).

  • Where, specifically, in your document do you see your writer appealing to that particular audience?
  • Highlight passages that you think show particular audience appeal, and create an Audience Appeal Dialectical Journal and an entry explaining these lines.

Each group member should create an Audience Appeal Dialectical Journal entry analyzing two different lines.

Group Document Annotation

Work Time

Now think about how this document could be repackaged to appeal to the modern teenage audience you profiled at the beginning of class.

  • Mark in blue lines that you think have potential to appeal to a modern teenage audience.
  • Mark in red lines that you think show a more difficult aspect to your writer’s argument, one that modern teens might find off-putting.

Discuss with your group how you might frame your writer’s message to appeal to a modern teenage audience.

Journal Entry 7

Closing

Complete Journal Entry 7 in response to the questions below.

  • How, if at all, does the message of your document connect to you?
  • Do you agree or disagree with it?
  • How might you frame the message to appeal to a modern teenage audience?

Independent Reading and Journal

Homework

Continue reading your Independent Reading book and completing your Dialectical Journal entries.