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Marketing to Teens
Read the Fine Print
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Students understand how pervasive and influential advertising is in our culture and how teenagers are actively targeted by advertisers. Students will demonstrate an awareness of the many different types of advertisements they encounter daily. Student will explain how they, as consumers, are influenced by commercial messages.

Subject:
Business, Finance and Information Technology Education
Career Technical Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development
Date Added:
02/26/2019
Marketing to Teens: Marketing Tactics
Read the Fine Print
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Students develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns. Students will demonstrate an awareness of the influential nature of ads. Students will identify specific advertising tactics geared to teenagers. Students will explain how they are influenced by commercial messages.

Subject:
Business, Finance and Information Technology Education
Career Technical Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development
Date Added:
02/26/2019
Parody Ads
Read the Fine Print
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Students explore what's hidden behind advertising messages by analyzing and creating parody advertisements. Students will demonstrate an understanding that advertisements don"™t necessarily tell the whole truth about a product and that advertisements are designed to deliver very specific messages to consumers.

Subject:
Business, Finance and Information Technology Education
Career Technical Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development
Date Added:
02/26/2019