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Advertising All Around Us

Advertising All Around Us

Rating
2.0 stars

Students become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives. The unit will focus on three key media literacy concepts: construction of reality, representation, and audience. Students will learn to analyze the format and structure of advertisements, differentiate between information and selling, and learn about target audiences.

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Marie Buisson
Date Added:
02/26/2019
Alcohol Advertising and Sports

Alcohol Advertising and Sports

Rating
0.0 stars

Students explore the ways in which companies use sporting events and athletes to sell products and influence consumers, especially young people.

Subject:
Health
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Media Smarts
Date Added:
02/26/2019
All that Glitters is Not Gold

All that Glitters is Not Gold

Rating
4.0 stars

Students learn how to authenticate online information by comparing "facts" from the website entitled "All About Explorers" with more authoritative sources. (This four-lesson unit on search skills and critical thinking teachers students how to target and specify their online searches to avoid unwanted results, how to judge whether a link, search result or website is legitimate or phony, and how to find legitimate sources online for media works such as music videos and movies.)

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
MediaSmarts
Date Added:
02/26/2019
The Anatomy of Cool

The Anatomy of Cool

Rating
3.0 stars

Students become more aware of the media"™s role in determining what, and who, are perceived as being cool. Through class discussion and activities, students explore the differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what coolness is.

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
MediaSmarts
Date Added:
02/26/2019
Avatars and Identity

Avatars and Identity

Rating
0.0 stars

Students are provided with opportunities to explore this concept and discuss the importance of using empathy and common sense when talking to others online. Because of the ways that digital media leave out many of the cures that prompt us to feel empathy, it is easy for students to sometimes forget that real people "“ with real feelings "“ are at the heart of online conversations.

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
MediaSmarts
Date Added:
02/26/2019
Behaving Ethically Online:  Ethics and Empathy

Behaving Ethically Online: Ethics and Empathy

Rating
4.0 stars

Students are introduced to the idea that "hot" emotional states such as anger or excitement can make it harder for them to control how they act. They also discuss the concept of empathy and look at the ways in which digital communication can make it harder to feel empathy for other people. Students then read scenarios that portray two sides of an online conflict and consider how to resolve them, using their discussion to build a list of tools for emotional management and conflict resolution online. Finally, student create a media product that explains and reminds them of one of those tools.

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Matthew Johnson
Date Added:
02/26/2019
Behaving Ethically Online:  Ethics and Values

Behaving Ethically Online: Ethics and Values

Rating
3.0 stars

Students consider how we come to hold values and how they affect our behavior, especially online. They begin by comparing their assumptions about how common positive and negative online behaviors are with accurate statistics, and then consider how believing that something is more or less common than it really is can affect whether or not we think it is acceptable. A fable is used to introduce students to the ways that values can be communicated. Students discuss what values they have learned about online behavior.

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Matthew Johnson
Date Added:
02/26/2019
Creating a Marketing Frenzy

Creating a Marketing Frenzy

Rating
0.0 stars

Students look at the ways in which consumer frenzy develops around a particular product. They begin by brainstorming the characteristics that make a toy a "must-have" possession; and discuss and reflect on the "Tickle Me Elmo" phenomenon as an example of this sort of marketing occurrence. Students discuss the ethical issues associated with consumerism, and how they respond to "gotta have it" pressures from peers and the media. Students will demonstrate and understanding of the ways in which marketers use hype to sell products, an awareness of how consumers respond to marketing hype, and an awareness of the elements that make a product desirable.

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
MediaSmarts
Date Added:
02/26/2019
Cyberbullying and Civic Participation

Cyberbullying and Civic Participation

Rating
4.0 stars

Students explore the concepts of rules, values and ethics and learn how they influence our decision-making. Students are invited to consider how they can contribute to create positive online cultures. Students will demonstrate the ability to understand to role of rules, values and ethics in helping them to do the right thing online. Students will suggest rules for preventing cyberbullying.

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
MediaSmarts
Date Added:
02/26/2019
Cybersense and Nonsense: The Second Adventure of The Three CyberPigs

Cybersense and Nonsense: The Second Adventure of The Three CyberPigs

Rating
0.0 stars

In this sequel to Privacy Playground, more appropriate for 6th grade or younger, the three CyberPigs learn some important lessons about authenticating online information and observing rules of netiquette. They also learn how to distinguish between fact and opinion and how to recognize bias and harmful stereotyping in online content. As Les, Mo and Lil discover, "just because it's on the Internet, doesn't mean it's true." The accompanying Teacher's Guide explains how to play the game, gives background information on the issues of authenticating online content, stereotyping and cyberbullying and children's provide activities and handouts for classroom use.

Subject:
Business, Finance and Information Technology Education
Material Type:
Interactive
Provider:
MediaSmarts
Author:
MediaSmarts
Date Added:
02/26/2019
Deconstructing Web Pages

Deconstructing Web Pages

Rating
3.0 stars

Students apply the "5Ws of Cyberspace" to sources of information they find online. Assuming the role of a student researching a science project, students must authenticate the information in an online article about the artificial sweetener, aspartame.

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
MediaSmarts
Date Added:
02/26/2019
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Rating
0.0 stars

Students will demonstrate an understanding of the different types of messages about alcohol consumption that are promoted in public awareness messaging by various groups and the consequences associated with drinking.

Subject:
Health
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Media Smarts
Date Added:
02/26/2019
Eating Under the Rainbow

Eating Under the Rainbow

Rating
0.0 stars

Students will demonstrate an awareness of the types of food needed to maintain a healthy diet and how fast food doesn't fit into a healthy plan.

Subject:
Health
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Media Smarts
Date Added:
02/26/2019
Finding and Authenticating Online Information on Global Development Issues

Finding and Authenticating Online Information on Global Development Issues

Rating
0.0 stars

Students learn strategies for using the Internet effectively to research global development issues. Students discover how to determine the truth and accuracy of online information and learn effective ways to obtain balanced sources of information. Students learn to ask, and search for answers to, the questions: Who is presenting this information and why?

Subject:
Business, Finance and Information Technology Education
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
MediaSmarts, Maureen Baron
Date Added:
02/26/2019
Freedom to Smoke

Freedom to Smoke

Rating
0.0 stars

Students will explore their beliefs and values about independence and how cigarette advertising exploits peoples' desires for greater freedom.

Subject:
Health
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Media Smarts
Date Added:
02/26/2019
The Function of Music

The Function of Music

Rating
0.0 stars

Students begin by brainstorming the functions or purposes of music and by discussing music's power as a mirror and a symbol. A special focus will be made on the use of music to sell- how advertisers use the power of music to create bonds between consumers and products. As a group activity, students will create and present multi-media, musical collages, based on the functions of music that they have brainstormed. This lesson examines how music reflects and influences societies and is a metaphor for ideas and experiences.

Subject:
Music
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Media Smarts
Date Added:
02/26/2019
Gender Messages in Alcohol Advertising

Gender Messages in Alcohol Advertising

Rating
0.0 stars

Students will think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads.

Subject:
Health
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Media Smarts
Date Added:
02/26/2019
The Girl in the Mirror

The Girl in the Mirror

Rating
0.0 stars

Students look at how gender stereotyping may discourage young women from becoming involved in politics. Students begin by discussing what is meant by the terms "politics" and "political action."

Subject:
Health
Material Type:
Lesson Plan
Provider:
MediaSmarts
Author:
Media Smarts
Date Added:
02/26/2019