Students learn about ways to manage their privacy and reputation online by exploring their digital presence and to make good choices about sharing other people"™s content online. Students explore how they are portraying online through their own content and content posted or shared by others and research tools for controlling access to their online content. Finally, students explore moral dilemmas relating to posting and sharing personal material.

Students develop a deeper understanding of scapegoating and othering and how these factors may contribute to the promotion of hatred and intolerance.

Students apply their searching and critical thinking skills to learn how to find legitimate online sources for downloading and streaming movies, music and videos. (This four lesson unit on search skills and critical thinking teaches students how to target and specify their online searches to avoid unwanted results, how to judge whether a link, search result or website is legitimate or phony and how to find legitimate sources online for media works such as music videos and movies.)

Students learn how to create well defined search strings and to use tools and techniques such as bookmarking, browser filters and search engine preferences to avoid unwanted material. (This four lesson unit on search skills and critical thinking teaches students how to target and specify their online searches to avoid unwanted results, how to judge whether a link, search result or website is legitimate or phony and how to find legitimate sources online for media works such as music videos and movies.)

Students look at the health issues that are associated with our fast food culture, and the advertising of it.

Students learn about stereotypes in order to understand the role that stereotypes play in television's portrayal of life. Students will also learn about tolerance and discrimination.

Students become aware of the types and amounts of violence in children's programming, and how media violence influences young viewers.

Students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.

Students learn about the benefits and drawbacks of sharing information online. Students give their opinion about what the characters in the story should do about their privacy dilemmas, from posting photos to buying music online, and they receive feedback on their responses as the story unfolds.

Students apply what they have learned in the first two lesson to find and verify information online. This four lesson unit on search skills and critical thinking teaches students how to target and specify their online searches to avoid unwanted results, how to judge whether a link, search result or website is legitimate or phony, and how to find legitimate sources online for media works such as music, videos and movies.

Students explore how advertising leverage can lead to censorship of information about public health issues.

Students learn about the importance of branding for developing customer loyalty and recognition of products. By helping students understand that brand culture is indiscriminate and that brand recognition is not always for products that are age-appropriate, students will be better able to understand the significance of branding in the marketing and consumption of alcoholic beverages.

Students encounter the key concepts of intellectual property, learning the difference between copyright and trademark and coming to understand how these affect how media products are created and sold. The lesson uses the legal decision regarding the rights to the comic book hero Superman to help students understand the different ways in which intellectual properties can be owned, leased and sold. This is followed by a series of activities that ask students to explore the key ideas they"™ve learned and consider how intellectual property issues re relevant to them. As a summative activity, students hold a debate on intellectual property issues.

Students will explore their own experiences with online activities, build a common vocabulary of online related terminology and identify purposes and methods of online interactions from the user"™s perspective.

Students learn about the issue of violence in video games and helps them understand the effects that these games have on their own feelings and attitudes towards violence.

Students explore the verbal and visual cues that we rely on to understand how other people are feeling. They then consider the differences between online and offline communication and discuss how these differences may make it difficult to understand the effect our words and actions have on others online. Students then identify strategies for mitigating these aspects of online communication and apply those strategies to create a media product in which they are used successfully.

Students take a quiz to access personal information. Students complete an opinion survey about privacy and compare their answers to classmates and a Canadian Research Study. In "Who Knows What About Me?" students assess how much personal information has been collected about them. Students assume the roles of various organizations to determine what information is necessary to collect, and where collection of personal information becomes invasive. Experts are invited from the community to participate in a discussion about privacy issues, and in "It Could Happen to You" students write endings to stories that feature privacy related scenarios.

Students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events topromote their products and influence consumers.