Students consider one of five scenarios that illustrate unhealthy relationship behaviors relating to digital media: pressuring others to share private content, cyberstalking, harassment and abuse of trust. Students then relate the scenarios to their own experience by brainstorming other examples of these behaviors and voting on which they feel are most relevant to their lives. Students act out their own scenario in which they portray young people successfully dealing with one of the unhealthy relationship behaviors.

Students use a web-based activity to help them think critically about how to determine the quality of web resources. The students will understand the importance of authenticating online resources, recognize how the source of information may affect the quality of information found on a website, and use a template to authenticate and assess the quality of web sources.

Students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.

Students will become familiar with the nutritional value of foods advertised on television and in magazines.

Students are introduced to the ways in which advertising can affect their food choices.

Students understand how pervasive and influential advertising is in our culture and how teenagers are actively targeted by advertisers. Students will demonstrate an awareness of the many different types of advertisements they encounter daily. Student will explain how they, as consumers, are influenced by commercial messages.

Students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and 'advocacy' advertising.

Students develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns. Students will demonstrate an awareness of the influential nature of ads. Students will identify specific advertising tactics geared to teenagers. Students will explain how they are influenced by commercial messages.

Students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Students will analyze their own body image and what they would like to change. They will also examine the link between smoking and body image.

Students are introducede to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

Students to the ways in which packaging is designed to attract kids. The class begins with a discussion about packaging and how the design, promotions and product placement all contribute to make a product attractive to consumers. In a series of individual and group activities, students compare similar food products based on packaging and on taste. An optional field trip to a grocery store in suggested to see how packaging and placement affect consumer choices.

Students explore what's hidden behind advertising messages by analyzing and creating parody advertisements. Students will demonstrate an understanding that advertisements don"™t necessarily tell the whole truth about a product and that advertisements are designed to deliver very specific messages to consumers.

Students discuss their experiences playing free online games and then learn the costs of these "free" games in the form of paying with money sharing personal information or providing attention to advertising or branded content. Students then learn a variety of techniques for mitigating the risks and drawbacks of online games and communicate their learning by describing one of these techniques in video-game terms.

Students are introduced to the idea that their gaming experiences may compromise their personal information. Students consider the ways in which games may gather or solicit information about them and learn about tools which they can use to control their personal privacy, and then discuss the trade-offs between protecting their privacy and enjoying a full game experience. Students explore short scenarios designed to highlight the complexity of these trade-offs. Finally, in an optional evaluation task students assess a game on the basis of how much it compromises players"™ personal information and how well it permits them to take control of their personal privacy.

Students are introduced to the concept of popular culture and the role that it plays in their lives. Students examine the importance of videos to the music industry and the role that music plays in popular culture. In pairs, students interview each other about their musical preferences. Activities for this lesson include: viewing and listening to videos, with and without sound, in order to analyze aesthetic visual elements; exploring the history of the music video; and independent projects on music videos for selected musical genres.

Students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".

In this game, more appropriate for 6th grade or younger, the CyberPigs play on their favorite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf. The purpose of the game is to teach kids how to protect their personal information and avoid online predators. The accompanying Teacher"™s Guide explains how to play the game, gives background information on the issues of online marketing, spam and children"™s privacy and provides activities and handouts for classroom use.

Students learn about online privacy issues, primarily those relating to giving out personal information on social networking websites such as Facebook. Students will learn to assess the various types of information they provide in Facebook profiles, along with the different levels of access. They will examine the potential risks and consequences of posting personal information on the Internet, and become more aware of how to protect their privacy.